ProductATL Foundations 
Program

Program Details

This intensive program prepares exceptional students from Atlanta universities with the skills & opportunities to begin a career in one of the most sought-after jobs in business & technology - Product Management.

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About the Program

Every company today leverages technology to deliver value to customers, whether a start-up or Fortune 500 company. Product managers are the business leaders who shape your favorite apps, launch new products to market, and revolutionize industries. 

ProductATL is Atlanta’s largest community of Product Management leaders, and we are here to help you kickstart your career in product management. In this 3-week workshop, you’ll develop a strong understanding of fundamentals from industry experts and build a portfolio showcasing your business and product skillset.

This exceptional program is provided to students free of charge, thanks entirely to ProductATL’s amazing sponsors & community volunteers. Spots are limited, and a formal application will be required for any student interested in participating.

Sessions for the Fall 2023 program will be held in the evenings on Tuesdays - October 17th, October 24th, and November 7th. Applications for the program will be open until September 22nd.

What You'll Learn

- How to evaluate & segment a market
- How to define a strategy & product vision
- Frameworks & approaches for prioritization
- How to conduct customer discovery
- How to break work down into user stories
- How to continuously measure and iterate

Your Lead Instructor

Alex Sherman is currently a product coach at Kaiser Permanente where he helps teams and leaders collaborate to build a product and member focused culture. In the past, he's worked as a product management consultant at VMware Tanzu Labs (previously named Pivotal Labs) helping teams and organizations become more product focused. He aims to help teams enjoy their jobs and solve real problems.

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Let's build the future of Product together.

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